What can a SIP trunking provider do for your business

SIP trunking is a digital telecommunications circuit that replaces traditional fixed telephone cabling. It connects your internal telephone system to a service provider, giving you access to advanced systems such as VoIP (Voice over Internet Protocol) or Unified Communications.


By deploying SIP trunking, you don’t just access new telephony features, you can reduce your communications costs, make your telephone system more scalable and flexible, and improve business continuity.

Cut your costs

Cost savings come in two ways. First, because SIPtrunking travels over a data network, you no longer need a separate circuit for voice traffic. The second factor is the cost of the circuits.

SIP trunking service providers use IP technology to replace PRI (Primary Rate Interface) cabling between your PBX (Private Branch Exchange) and the PSTN (Public Switched Telephone Network). With a PRI line, you pay for fixed capacity. With SIP trunking, you only pay for what you need.

    • A single PRI line enables your business to hold up to 23 simultaneous calls, and additional lines are available in increments typically of four, eight or 24 channels.
    • SIP trunking is a virtual circuit and it’s available in any size. That makes it suitable for the smallest office, as well as large enterprises.

Increase flexibility

Working with a SIP trunking service provider gives you greater flexibility. Because SIP trunking is a virtual circuit, you can increase capacity on demand, with no need to go through the delay and disruption of installing new permanent lines.

As your business grows, you can increase your phone capacity in line. No problem if you take on new employees or open new branches. You’ll have the additional lines for the employees and you can connect the branches with additional SIP trunks via the Internet. Of course, if your business contracts, you can reduce capacity just as quickly and easily.

That’s not just permanent change. If you have a seasonal business, you can add the extra capacity for as long as you need it. That means you don’t have to install surplus capacity, which is then idle in quieter periods.

Maintain business continuity

If a disaster occurs and your phone system is based on fixed lines, you could be without essential communications. Fire, floods, long power cuts or natural disasters could make your offices unusable. And, with no access to phones, you could have problems communicating with suppliers, customers and your employees.

With SIP trunking, you can resume communications immediately from another location. As part of your business continuity plan, you set forwarding rules. If your main numbers don’t answer, the calls go to a designated emergency site. There, you can carry on with business as usual on the phones.

Upgrade your communications

If you would like to find out how SIP trunking could benefit your business, you’ll find that BroadConnect Telecom can offer advice and insight and help you deploy a solution tailored to your needs.